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Smells Like Desperation
Posted by Stephen Green  ·  28 August 2002

MSNBC is promoting Brian William's nightly newsfest -- with a spot on Fox News Channel.

Ouch.

Back when Johnny Carson was providing 20% of NBC's meager revenues, I remember seeing ads for the new SuperTrain drama -- on independent UHF Channel 30. This was before Cosby, Hill Street, and Cheers saved the Peacock's feathers.

Does anyone see a Cosby, Ted Danson, or Detective Frank coming in to rescue MSNBC?

Comments

Well, wasn't Donahue going to just draw in the progressive/Left viewers in droves, thus making MSNBC the answer to Fox News?

Stop laughing! Left commentators genuinely believed that!

Posted by: Dean at August 28, 2002 04:08 PM

. . . . well, it's not as nuts as most of what left commentators genuinely believe!

Posted by: Gregg the obscure at August 28, 2002 04:41 PM

MSNBC - Will go 'buh-bye' by the end of the fiscal year. It was a great idea when they were thinking of broadcasting over the web, but died a stillbirth way early.

You'd think at some point the news divisions out there would get the message and drop the leftist approach to news. (All network news broadcasts - local and national fit the following template: Look what "the big mighty and powerful" did to you; its all your fault and you cant do anything about it; and now heres bob with the weather) Bob is always semi deluded and the anchors laugh at what ever he says, no matter what it is.

Tried and tired. fox is atleast upfront about being biased. I find that refreshing.

Posted by: frank martin at August 28, 2002 05:43 PM

I really enjoyed MSNBC in their early days (around '96) when they actually had shows about computers and technology.

When Paul Allen bought TechTV (or the channel that eventually became TechTV) he really seemed to have revived that flavor.

Ed

Posted by: Ed Driscoll at August 28, 2002 06:12 PM

Yeah, MSNBC was kinda fun in the early days. Now - what's the point? Maybe they'll start doing infomercials 12 hours a day or find some other niche. I also wonder how CNBC's ratings are doing. Since stocks aren't fun any more, they can't be too hot.

Posted by: dude at August 28, 2002 10:34 PM

Dude,

But at least CNBC has a reason to exist--while "stocks may not be hot anymore", millions of trades are made everyday, and there's always going to be enough of a core audience that's going to want wall to wall financial coverage.

MSNBC has no real reason for existence. Want news? Watch CNN or Fox. Want stocks? Watch CNBC. Want sports? ESPN?

In the very early days, MSNBC had a reason to exist: high-tech coverage, which they abandoned after a couple of years. And MSNBC's recent attempt to become the source of news and commentary for "the progressive/Left viewers", as Dean noted above has failed miserably, so what's left for them?

Ed

Posted by: Ed Driscoll at August 28, 2002 10:44 PM

Did you have to mention Supertrain? There goes my morning. Ugh!!!

Posted by: Richard Cook at August 29, 2002 08:05 AM

I'm waiting for one of the financial news channels to start putting up "Behind the Company" VH-1 type coverage to fill the off hours. The stories are definitely out there, and with some colorful reporting the viewers would follow.

Posted by: Matt Nelson at August 29, 2002 10:51 AM

Ah, I'm raising my hand. I have a correction. Brian Williams is now on CNBC not MSNBC.

BTW, I do find that I watch MSNBC more than CNN. Around here we have a cable news channel on all day, usually Fox, but not always.

Posted by: Jabba the Nutt at August 29, 2002 11:03 AM

Satire on this topic:
Donahue's Viewer Loves the Show

Posted by: Scott Ott at August 30, 2002 10:29 AM



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